Digital Media Manager: Paid Media, Hybrid Flexibility, $60k–$80k Salary

The Digital Media Manager position offers a competitive $60,000 to $80,000 salary range and a hybrid working schedule. It is a full-time role specifically tailored for marketing professionals who thrive in dynamic environments. The job highlights hands-on involvement, career development, and clear opportunities for meaningful impact. Candidates with at least three years of paid advertising experience are encouraged to apply, especially those with a strategic mindset and strong technical abilities in digital channel activation.

What Does a Digital Media Manager Do?

In this role, you will oversee and execute digital strategies for retail clients. Core responsibilities include developing custom media plans and managing paid campaigns across platforms like Meta, YouTube, Pinterest, and TikTok.

Collaborating closely with account executives and creative teams, you ensure that digital media efforts align with client goals and result in measurable revenue gains. Daily tasks involve campaign setup, monitoring, analyzing performance, and optimizing for better outcomes.

You will also manage budgets, approve media invoices, and recommend improvements to maximize performance. Tracking KPIs and producing actionable reports are key to this role.

Mentoring junior team members and contributing ideas for agency-wide digital innovation are additional expectations. You’ll play a critical role in both tactical execution and long-term strategy.

Pros of the Digital Media Manager Role

The position offers significant career growth and the chance to lead strategic initiatives for independent retailers. Hybrid work flexibility supports work-life balance, and the professional environment fosters learning and mentorship.

Furthermore, being able to directly drive retail sales and see tangible results provides a high level of job satisfaction. Working with an agency invested in the success of family-owned businesses can also be personally rewarding.

Potential Cons to Consider

The role expects hands-on involvement and requires managing multiple projects. Pressure may arise from tight deadlines and accountability for campaign results.

You’ll need to be comfortable supporting sales efforts and working across teams, which can be demanding for those less inclined toward collaboration or multitasking. Budget management and constant optimization add to the responsibility.

Verdict

This Digital Media Manager position is ideal for driven marketing professionals ready to lead paid campaigns and guide digital growth. If you are ready for a next step in your digital career and welcome the chance to make an impact, this opportunity fits well.